A Growing Market for the World. And for me. 

CHINA

 

THE CHINA INVOLVEMENT BEGAN WITH MY USC STUDENTS, A THIRD OF WHOM ARE CHINESE.

The Chinese also want to be a creative power. 

At first they are challengingly quiet, but then they dive in, open up and their creativity is explosive. (So is the warmth, humor, appreciation and love that they eventually show.) My success with them led to USC asking me to instruct a group of visiting professionals from the Shanghai Media group, China's largest, in team creativity. As a result, I was asked to join the Cal State University Long Beach International Training Center for visiting Chinese business delegations. 

One thing led to another. And in March, 2017, USC sent me to China for nearly three weeks. Lecturing in universities was only one component of the trip. Through my Chinese alumni at both USC and Cal State Long Beach, I had multiple business appointments in Beijing, Shanghai and Guangzhou that are leading to both teaching and consulting/training jobs in China about the New Communication. 

 

China is an extraordinary ambitious, friendly country, open to new thinking. They are relentless in their desire to continue growing, acquire knowledge big creativity skills, and seizing upon the New Communication. Once they get to know you, they are also relentless in their desire for ongoing, meaningful, wonderful friendships. 

Every year, I invite my students over for Chinese Chanukah. Last year when I gave them all boxes of Chanukah candles, one of them shouted out, "Look...made in China!"

(If you want to come next Chanukah, just email.)

 

FROM THE STUDENTS

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Huang Dongliang

Huace International Corporation

Gary is a very passionate and approachable professor. He taught us how to create a story, an ad, and a powerful presentation. He inspires and encourages every student to engage into the conversation. During the two months of training, I learned how to present a project to my client and how to tell a powerful story. What I learned from Gary is my most valuable takeaway from my trip to the U.S.

Huang Hong

Guangdong Media Group

The spirit of America is being creative. Gary is the teacher who brings theAmerican spirit to us.

 

Gao Zhan

Guangdong Media Group

Gary has a unique, practical understanding of idea creation, and ideas inspired by teamwork. He taught us how to create powerful ideas and how to be creative in our everyday work.

Zeng Jun

Guangdong Media Group

There's no single approach to being creative. Gary showed us how great ideas were created through presenting creative cases. He also taught us to be confident about our ideas.

Yan Xiao

Hengdian

Using his unique sense of humor, Gary inspires students to think creatively. He encourages us to think out of the box and be innovative, which is very helpful for entertainment professionals.

Xilin Huang

Anheuser-Busch, Shanghai

I took two classes with Gary in my Master's program at USC. In the NonProfit Advocacy class I learned how to use creative ideas to help nonprofit organizations to make an impact on society. In Copywriting and Creativity, I learned how to be a good leader in a creative department. I am currently working in the marketing department in a Fortune 500 company, and am using what I learned from Gary in my day-to-day: valuing brainstorming, being objective, crafting powerful ideas, and persuading others with compelling stories.